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Black Friday We all know that today is the most intense and important time of the year for online sales. Precisely for this reason we must study a good strategy and carefully plan the structure of the campaigns, analyzing different factors and arriving at Black Week with the right approach ...

monitor organic placements with position tracking
The same goes for your SEO campaigns. Find high-performing keywords that drive traffic to your site and consider optimizing some of your PPC campaigns for them. It’s also a good idea to look at keywords that you’re struggling to rank for but that you ...

Sometimes pages with expired content are still full of useful information for site users, so it might be worth keeping them. From an SEO perspective, it is much easier to re-position old content than to create new content from scratch. Let's look at some practical examples together:

Product from an ...

By monitoring this rate, you may be able to discover the type of buyers who unfollow you.

You may wonder why and find a way to get it back.

You may even discover that you are not interested in that type of contact and/or that you have activated a growth strategy that attracts a segment that you do ...