Number Data Set

Measurement and artificial intelligence as drivers of change
Conclusions that lead to business decisions and to optimizing income and costs
When I started talking about real applications of artificial intelligence more than two years ago , I did so based on very powerful initiatives that at that ...

Have you ever wondered where your customers really come from? In digital marketing, the answer lies in analytics and attribution models. If we have done our job well, we will be able to know the digital steps our customers have taken before becoming customers.

But this is really, if I can call it ...

When you ask friends outside of digital marketing circles about digital advertising, they often equate it with “ those ads that follow you around .”

This is the current perception, but the reality is that display advertising has not had a good reputation since it was born 25 years ago.

At first we ...

Now that we are entering the first phases of de-escalation, we are seeing frenetic activity from companies. They are making plans for the return to activity.

During these weeks I have been writing about the preparation during confinement and the definition of the strategy to get out of the crisis ...

Of all the phases of the digital measurement process, the most strategic is undoubtedly the selection of the most appropriate metrics to report on, and more importantly, so that we can make the decisions that allow us to optimize our strategy.

The amount of data (not the same as information, much ...