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The most common view considers conversational marketing as a “pull” channel. Imagine, for example, a customer who types a message in a chat, asks a question to a customer service agent, or contacts sales on WhatsApp. In this scenario, the customer makes the connection and it is up to the company to ...

The fact that Apple will support RCS in the near future is great news for businesses. When a communication channel is not supported by an operating system, up to half of a company's target group cannot be reached, w

Now that Apple has confirmed its adoption of RCS, messaging across operating s coo ...

The festive season is just around the corner, and with it comes a golden opportunity to connect with your customers in a meaningful and personalized way. Channels like WhatsApp, RCS, and SMS can help you create an unforgettable customer experience this Christmas. Stand out from the crowd by sending ...

I'm sure you've used it in a tweet or seen it in screenshots sent to you. You may have even downloaded an app to create your own, but do you know what a meme is? Did you ever imagine that this concept has its roots ceo email lists in zoology?

In this article we will see what a meme is, what its ...