Number Data Set

The ability to target new customers with relevant and personalized campaigns is able to attract more targeted customers, who will therefore have higher than average conversion rates. One of the goals that can be achieved with personalization is therefore certainly linked to improving the ...

To face this new scenario, it is therefore necessary for our sellers to be more prepared than ever.

However, we know how the costs of training a direct sales network are a very important item – but often with a return that is difficult to measure – in the income statement of a distribution company ...

To make this service scalable and efficient, it is therefore necessary to be able to combine these three factors in a single tool:

Simplified operation for the service agent
Increased business efficiency
Best customer service
Through advanced personalization marketing systems , it is possible to ...

which can only be purchased online or in selected stores, it is essential to set up a personalized customer service. The Internet often offers a poor and impersonal experience that can instead be enriched not only by the personalization of the proposal, but also in the pre- and post-purchase ...

Being able to follow the customer in all phases of the lifecycle and on all channels, through automatic processes, has the advantage of being able to refine and optimize communication investments for each user and for each channel. A marketing automation engine must be intelligent to the point of ...

Retargeting is based on user recognition, not just the last product viewed. This means that the marketing automation platform knows who it is targeting and offers a content experience that is aligned with the person’s overall story. Today’s marketing can study a personalized customer experience ...

Digital strategies

In the two previous articles of this mini-series dedicated to the use and potential of Marketing Automation in mass consumption, we analyzed how it is A key tool for your strategy And how can it Make your marketing campaigns more effective . Let's now analyze, using a concrete ...

In such a context, it is therefore essential to ask ourselves how it is possible to be able to personalize the experience that consumers live with our brand through our website and all the other points of contact at our disposal .

It is a fact that the possibility of personalizing the user ...

Establish budgets to generate a new customer
build projects to increase this value
operate strategically to improve the acquisition cost/revenue ratio while taking into account scalability (it is not certain that many new customers translate into more profits)
Invest in higher value user segments to ...

Digital strategies

The Christmas holidays, as we know, are one of the most consumerist periods of the year: after the fever of Black Friday and Cyber ​​Monday and the race for the best deal, the sometimes desperate search for the perfect gift begins.

The lack of time and the search for original ...