Number Data Set

One of the elements of fan marketing is the "definition of a fan," and this can also be determined by utilizing customer data. For example, when narrowing down the "definition of a fan," which cannot be determined from visible information such as purchasing behavior, Synergy Marketing may first ...

Customers with "low psychological loyalty but high behavioral loyalty" Customers with low psychological loyalty but high behavioral loyalty may appear to be good customers at first glance, but in reality they have low psychological ties. They are also called " fake loyalty ." They become customers ...

Aim to unify the brand image When integrating multiple channels, the first thing to do is to ensure that the brand image is consistent across all channels. It is important to unify the concepts and customer targets you present and to avoid any inconsistencies between media. Improving customer ...

Must-Buy Campaigns and the Premiums and Representations Act
Closed campaigns are subject to a maximum prize amount set by the Act against Unjustifiable Premiums and Misleading Representations (※1). Must-buy campaigns are equivalent to "general prize draws" or "joint prize draws," and the maximum ...

In the past, the general practice for improving the effectiveness of LPs was to repeatedly conduct A/B tests to measure and verify their effectiveness. However, by adopting the idea of ​​One to One marketing, it is now possible to display individual LPs that fit the attributes and needs of each ...

CRM systems can also be used to measure customer satisfaction! CRM systems can also be used to measure customer satisfaction! In this way, it is important for hotels and inns to increase customer satisfaction. In fact, CRM systems can be used not only to increase customer satisfaction but also to ...

Since "management of customer data" is required to realize CRM, it is essential to create a system that allows for appropriate customer management. Customer management can be done using Excel, but to maintain relationships, it is necessary to understand the issues and needs of customers and ...

It will be smoother if you prepare several step emails in advance based on the results of the survey. Take a differentiated approach, such as sending third-year students schedules and information about application, and second-year students content aimed at getting them interested in the school ...

[Related article] What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one. summary In this article, we have used examples to explain how theme parks and other facilities can use CRM systems to attract customers and encourage repeat visits. To attract and ...

From the results of RFM analysis, the causes can be analyzed from the following perspectives. <Example of analysis of the cause of sales decline based on the results of RFM analysis> Are there an increasing number of customers abandoning their jobs? Are there an increasing number of customers who ...