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The key trend in marketing in 2017 was personalization, or the ability to direct an information message to each customer individually.
Aksi Marsovich
Intergalactic expert
The key trend in marketing in 2017 was personalization, or the ability to direct an information message to each customer ...

Permission to promote a branded content post is granted in the "Additional Options" section. The brand can then choose to place the published post or story in its Facebook advertising account (Ads Manager). The exception is the carousel post format.

To promote a publication, go to Ads Manager and ...

Money down the drain, that's what you risk when you save on internet marketing. First you order a website development for 10 thousand rubles, and then internet advertising with about the same budget. And all your efforts go down the drain. Let's unravel this simple tangle.

Aksi Marsovich ...

What other problems are there with a small budget?

The success of an advertising campaign consists of: setting up an advertising campaign is 50% of success. The other 50% depends on competent support.

What kind of support can we talk about when the client invested money for the first month ...

CPA (Cost per Action) - the cost of a target action - how much a particular target action costs the advertiser.

For example, if a company attracted 200 visitors to its website, paying 300 rubles for it, and only 20 of them performed the target action, then the CPA was 15 rubles.

If the goals are ...