Number Data Set

ALEX: Well, first of all, thank you again for having me on, and yeah, you know, when you think about going to market, if you think about having to compete with the leader, you're going to have a really tough time, right? Because if you're competing with the leader, you have to talk about the leader ...

we all have the same goal: hit our revenue goals.

While we all have this in common, the process of setting the goals looks pretty different in enterprises vs. start-ups.

3 Keys to Start-Up Marketing Revenue Forecasting

Early-stage companies face the challenge of setting their KPIs with ...

CAROLINE: Right. I think this is brilliant. sit in a room for as long as you want by yourself and do a bunch of research. I'm still probably going to miss a lot of keywords that people are looking for.

TYREL: Absolutely. And something that I think I'm just trying to put myself in somebody else's ...

If you lead an organization, you likely experience all the natural pressures and problems that come with that.

You might struggle to grow your company in a cost-effective way while preserving internal resources. Or maybe you don’t always see tangible results and growth from your efforts and wonder ...

Door je volledig te richten op leads in plaats van op omzet, mis je misschien de kans om beide te genereren. Als je team de taak heeft om leads te genereren zonder een duidelijk omzetgerelateerd doel voor ogen, dan sturen ze mogelijk niet de winst.

4. Je doelen omvatten niet alles wat marketing ...

DOMINIC: Of course. Thank you. Caroline, for having me.

CAROLINE: topic. So obviously your company, right, is in the AI and machine learning space, which is a space that is moving very fast and growing. You know, there are lot of companies, new companies emerging like all the time, and new terms ...

So my whole life, I was kind of just around family business and I think most importantly, you know, learning from my dad who was really hardcore, you know, straight shooter, salt of the earth, as hard working and integrity rich as you can But also with my mom, who came from growing up with the ...

there are limits to the data we can collect. When attribution data collecting, beware of the dark funnel. The dark funnel is the area of the buyer's journey that's hidden in the shadows, done outside of a marketer's scope of knowledge. This includes other websites a buyer might be visiting, podcasts ...

RYAN: Yeah, so you just got to remember one thing, right? right? That's the culture you have to sow, in my opinion. And if they truly love one another, it'll work, but they have to truly love one another, and let me tell you what I mean by that. When we first started marketing, it kind of felt like ...