Why do people use social networks?
Why do people use social networks?
Today, I have prepared for you an overview and strategies for success on the top 5 social networks in 2024, which are specifically tailored to the needs of small entrepreneurs:
1. Facebook - a key platform with 3.03 billion users
Facebook for business
Facebook for business
Facebook, with a monthly user base of over 3 billion according to Statista, undoubtedly dominates the world of social networking. This impressive figure represents approximately 37% of the world’s population, placing Facebook at the top of the list of social networking platforms. Over the years, Facebook has evolved into a powerful platform that connects people, communities, and businesses on a global scale.
Facebook Messenger also has an extremely large user base, with 931 million monthly active users. This means that the platform is not just a place to share and interact with content, but also plays a key role as a channel for direct communication.
Facebook represents a tremendous opportunity for the business world. On this platform, more than 200 million, mainly small and medium-sized businesses, successfully use various tools to improve their brand recognition and target the right audience. Considering that more than seven million advertisers actively promote their businesses on Facebook, it is obvious that this platform offers a wide range of effective advertising and marketing opportunities.
Facebook allows for the posting of different types of content – from text and images to videos and stories. This gives businesses and individuals the ability to customize their content and make it appealing to their target audience. The Facebook algorithm prioritizes content that encourages conversation and genuine interactions, especially between family members and friends. This shows the importance of building community and establishing real connections between users.
Facebook regularly introduces new innovations and updates to stay relevant and engaging for its users. This approach ensures that the platform adapts to changing trends and user needs, meaning it will continue to play an important role in the world of digital marketing and communication.
What you can do on Facebook:
Connect with your audience: Facebook allows you to build a strong community around your brand. Share success stories, customer interactions, and helpful content that resonates with your target audience.
Advertising and Analytics: Take advantage of Facebook's advertising capabilities to reach a wider audience. Use analytics tools to understand your followers' preferences and adjust your strategy accordingly.
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2. YouTube : An indispensable platform for video content
Youtube for business
Youtube for business
YouTube is one of the largest video-sharing platforms. Users watch over a billion hours of videos on this platform every day, making YouTube one of the most popular social networks. Due to its huge collection of videos, YouTube is also email lists uk known as the second largest search engine in the world, right after Google, which owns it.
If you want to use videos to promote your business, YouTube is a great choice. You can start by creating a YouTube channel for your brand, which allows you to reach a wide audience.
To increase the reach of your videos, it's important to understand YouTube SEO (search engine optimization) . This means using relevant keywords, engaging titles, and descriptions that attract viewers so that your videos rank higher in search results on YouTube and Google.
Also consider advertising on YouTube, which allows you to target specific groups of people who might be interested in your content. There are various forms of advertising available, from short ads that play before videos to ads that appear while watching videos.
By using YouTube to promote your brand, you can gain more visitors and increase audience engagement.
What you can use on YouTube:
Create engaging videos: Shoot videos that showcase your products or services in an engaging and understandable way. Educational videos, how-tos, or behind-the-scenes insights are a great way to connect with your audience.
SEO optimization and advertising: Use keywords in your video titles, descriptions, and tags to improve their visibility. YouTube advertising allows you to target specific demographics and interests.
3. Instagram: A visual platform to showcase your products or services
Instagram for business
Instagram for business
Instagram is one of the most popular social media platforms, known for its emphasis on visual content. On Instagram, you can showcase your products or services using photos and videos, allowing you to present your brand in an interesting and engaging way. In addition to photos and videos, you can also post stories, live streams, and other types of content.
Instagram is especially useful for businesses, as you can create a business profile, which gives you access to detailed analytics on how your followers are responding to your posts. This profile also allows you to schedule posts using third-party tools, which is useful for managing your time and content effectively.
One of the main advantages of Instagram is that you can easily collect content shared by your audience and connect it to your brand.
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What you can take advantage of on Instagram:
Creative Product Presentation: Share high-quality images and videos of your products. Use Instagram Stories and Reels for a more dynamic and relaxed presentation.
Engage with your audience: Use features like polls and questions in Stories to increase engagement. Track responses and feedback for further improvements.
4. TikTok: A fast-growing platform for sharing short videos
Tik Tok for business
Tik Tok for business
TikTok, known in China as Douyin, is a short-video sharing app that has experienced extremely rapid growth since its launch in 2017. With 1.05 billion users, TikTok is one of the fastest-growing apps in the world and recently even overtook Google as the most visited website.
The TikTok platform allows users to create and share videos that are between 15 and 60 seconds long. TikTok’s signature feature is its extensive catalog of sound effects, music clips, and filters that help users enhance and make their videos more engaging. This feature is key to the creativity and expression that TikTok encourages among its users.
TikTok features videos covering a wide range of interests, from lip-syncing, dancing, challenges to DIY projects and makeup tutorials. Interestingly, about 47.4% of TikTok users in the US fall into the age group of 10 to 29, indicating the platform’s young demographic.
If your target audience is young people, then TikTok is the ideal platform for your business. Due to its dynamic nature and popularity among the younger population, TikTok offers a unique opportunity for brands to reach this demographic in an innovative and effective way.
Using TikTok as part of your social media strategy can significantly increase your brand's visibility and connect it with a younger audience, which is key to long-term growth and success in the digital space.
How you can take advantage of TikTok:
Creative Short Videos: Create fun and informative short videos that reflect your brand. Pay attention to trends and adapt them to your style.
Connect with a younger audience: Use features to connect with a younger audience and increase your brand awareness.
Collaborate with influencers: Collaborate with TikTok influencers who have a strong reach among young people. This can increase your brand’s visibility and attract new followers.
Exclusive Content: Post exclusive videos that aren't available on other platforms to encourage followers to follow you right on TikTok.
Effective use of music and sounds: TikTok is known for its use of music and sound effects. Choose popular songs or create your own soundtracks that reflect your brand.
Educational content: Post short educational content or tips that are useful and informative, while also being entertaining.
5. LinkedIn: Professional networking platform with 424 million users
LinkedIn for business
LinkedIn for business
LinkedIn has over 424 million monthly active users. It has evolved from a basic job search platform into a dynamic hub for professional networking. It is a platform where professionals from different industries connect, share knowledge, and build their professional brands. LinkedIn is also an ideal place for companies looking to stand out in their industry and attract top talent.
LinkedIn also offers various options for targeted advertising, including sending personalized ads directly to users' inboxes, allowing for direct and personal communication with your target audience.
By incorporating LinkedIn into your overall social media strategy, you can significantly improve your brand awareness, build strong professional relationships, and attract quality talent. LinkedIn is more than just a job search platform; it’s a place where your business and your career can flourish in the competitive business world.
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How you can leverage LinkedIn:
Highlight your expertise: Share expert articles, insights, and news from your industry.
Networking and Advertising: You can use LinkedIn to connect with other professionals and potential clients. You can target specific industries by advertising on LinkedIn.
Publish your own articles and blog posts: Regularly publishing your own articles or blog posts on LinkedIn allows you to position yourself as a thought leader in your sector and share your expertise with a larger audience.
Using LinkedIn Stories: For a more dynamic presentation of your brand, use LinkedIn Stories. It's a great way to share moments from your professional life, events, or company achievements.
Highlight important projects and successes: Share case studies or projects that highlight your key successes and industry experience.
If you would like to learn about all social networks and tackle them professionally, online training will be available from January 13, 2024, where you can build an effective business on social networks.