Your business exists because it solves certain problems. And encapsulating oman phone number those qualities or end results in a catchy headline can get you better results than a more generic one. The trick is this:
Identify what your potential customers value most.
Capitalize on how you can do it better or faster than any other competitor.
And one of the best ways to do this is by using a verifiable number.
5.- The lists
Lists are great incentives for users to subscribe to your email list. Users instinctively click on them. And especially if you make your lists valuable to your readers. Only then will you achieve better results.
Also, did you know that 36% of people prefer this type of headline on landing pages?
Check out some of the examples and find out how to turn headlines on their head on landing pages. But you'll also notice an interesting pattern through these examples. Most of the numbers featured in the lists are odd numbers:
“ 5 Critical Questions That Will Change Your Financial Future.”
"3 Actions That Will Help You Retire Rich."
“Secure your future with 9 solid dividend stocks.”
Plus, according to a study by Outbrain , odd-numbered list landing page headlines outperform even-numbered ones by 20%. And that’s not all. According to that same Outbrain study, including a colon or dash in your headline can mean a 9% improvement.
6.- “How to” headlines
how to headlines on landing pages
A headline that tells you how to do something is almost as effective as a list. In fact, according to Conductor, it is the third most popular formula to include in headlines for 17% of users. The formula, “how-to” or “how to do” is one of the most popular phrases used in content that has gone viral.
After all, the key ingredient of a “ how to ” title is to show someone how to do something. To earn more. Save more. Be happier. Feel less stress. You’re detailing a step-by-step process to get the user from A to B.
For example, Visual Website Optimizer shared a case study detailing how a change in headlines on landing pages resulted in a 90% increase in conversion rate. The company managed to test all of these options, with the fourth being the most powerful.
«Businesses grow faster online!»
«Online advertising that works!»
«Find faster!»
“Create a website for your business.”
In another study, Michael Aagaard , Senior Conversion Optimizer at Unbounce, tested two how-to-style headlines over a control: “ Passionate about gambling – So are we .”
«Make more money on your bets – Get free betting tips».
«Stop losing money on your bets – Get daily betting tips».
These two variations refer to different things. The first is a benefit, the second is loss aversion. But both instructional headline formats outperformed the first control variant by 41% and 11% respectively. Instead of just describing a static state (“ passion for gambling ”), the headlines in the next two options promise to teach something and improve it.
Learn how to create the best headlines on landing pages
As discussed at the beginning, the most successful pieces tend to follow the same common themes or patterns. And so, the same goes for headlines. Here are the headline formulas you can count on to work with:
Let your customers do the work for you by providing the perfect testimonial that explains exactly why you are special.
Cliffhangers can keep people wanting to click, ready to discover more.
Value proposition headlines clearly explain why you are the only company that can provide the perfect benefit.
And you can almost never go wrong with a good fashion list or how-to headline.
Do you want to put into practice the best tips for creating landing page headlines that generate the expected results ? Create optimized landing pages in just a few minutes. They will be the best version for both desktop and mobile. And the best of all is that with the help of MDirector Landing Optimizer you will not only create the best headlines, but even the design of the landing page will be done easily and without the need for technical knowledge.