Why are marketing activities so important?
The SME sector represents the vast majority of enterprises in philippine cellphone number code Poland. According to CSO data for 2019, micro-enterprises are the largest group (97%). The share of small enterprises in the structure of Polish companies is 2.2%, medium-sized enterprises - 0.7%, large enterprises - only 0.2%.
So what is the right strategy when you're just starting your business? How do we understand and get to know the customer? How do we advertise our product or service? How do we reach new audiences? The key is successful marketing.
Many say that without it it is difficult to compete in the market segments we target. In this article you will learn how marketing should work in a small business. We will introduce you to the most important strategies and tools that you should use if you want to stand out in the Polish market.
What you need to consider if you want to grow your business: key marketing tips
Who is my customer? From the available data, you can determine, for example, gender or age.
Who am I creating the product/service for? Determine exactly who will be using your services.
Who do I offer value to? The product or service itself is not enough: you have to know the needs that are being met.
Who will pay for your product or service? Interest is not enough. Reach people who will pay for what you offer.
What are my audience's goals and needs? Try to put yourself in the customer's shoes and identify why they should use your services.
How big is your potential customer pool? Try to be as precise as possible in your calculations.
What similar solutions are my clients using? Know the competition and be aware of the risks.
What problems are they facing? If you know the problem, try to find a solution. If you already have one, great!
Who are my clients?