The connection between Pardot , Salesforce’s B2B automation tool , and the WordPress CMS enables businesses to improve personalization, increase operational efficiency, and gain a deeper understanding of customer behavior.
The ability to add forms and dynamic content to your WordPress website without any code is the main benefit of using the Pardot plugin.
Benefits of connecting Pardot and Salesforce with WordPress
Marketing Automation
Pardot can track visitors' interactions on the WordPress taiwan cell phone number website, content downloads, forms filled out, and pages viewed. This information can be used to perform a variety of actions, so here are some examples:
Automate lead distribution: Add completion rules to the form to directly assign the lead to sales.
Automate email sending: add an action to the form to automatically send an email.
Increase or decrease the score based on page views: You can add a page action to reduce the score for those who visit the career page, for example.
Add forms easily to the web
This connection allows you to add forms manually to your website. Therefore, it stores leads directly in Pardot when the user fills out a form on your portal . Some examples of implementations that you can make on your website are:
Manage your blog subscribers: Using a form, you can allow subscribers to opt into specific lists to receive only the content they want to read.
Embed forms to promote campaigns: In addition to using forms for general inquiries, you can embed forms to promote specific actions. For example, if you have a blog post that talks about Pardot and you're launching a Pardot webinar soon, you can embed the registration form to increase signups.
Automate generic or “contact us” form inquiries: If you have a generic contact form, where users indicate which department they would like to speak to or the product of interest, you can use Engagement Studio to help direct the prospect to the right department.