And when you have to explain the concept of S france email list EO to most people, it makes a whole lot more sense to them if you just mention Facebook, Twitter, Stumble Upon, or LinkedIn, etc. rather than search engine "spiders" and "bots" or "crawling" and "alt tags." And when you mention the terms "Google" and/ or "Yahoo!," it's like a light suddently goes on above their heads and they finally "get it." (I think I just heard someone saying somewhere, "Thank God for brand recognition!) I'm not saying social media is the answer to all advertising or marketing campaigns; if it doesn't make sense to use social media for the project you're heading up, just don't use it.
And some may argue that social media IS non-traditional advertising and marketing. But what I am saying is that when traditional and non-traditional advertising and marketing are being compared or examined, social media tends to fall between the two quite nicely. It feels like a bridge connecting the traditional to the non-traditional. I read a blog post on YOUmoz a while back and one of the discussion points was if it was easier to go from being taught traditional media or to not know anything about media at all when transferring into the world of SEO.