Release Strategy: The FORMLESS team developed a comprehensive strategy to release the song via Share, which uses a smart contract to manage the rights, allowing for direct and instant revenue from streams of the song. A man using a car-sharing service, sitting in the backseat of a vehicle.
A man using a carshare service, seated in the back seat of a vehicle.
Resource Split Strategy : Brandon’s team worked to determine the song price and split allocation that would distribute stream revenue directly to various rights holders including the artist, producers, distributors, and the public.
Release Cadence : Finally, the team planned a comprehensive release strategy that included over 30 pieces of content, collaboratively created from archival footage and interviews with Brandon. The launch germany phone number culminated in a livestream space where audience members and fans were able to claim a percentage of “Money Can’t Buy Love” in real-time by opting into liquid dividends via Share.500 times more revenue per stream compared to traditional streaming
200 times faster income, with instant payments
$160 earned in 24 hours with 100 streams
Revenue sharing : All parts of the community claimed within 30 minutes
Engagement: 5000% increase in song link clicks, 177% increase in impressions.
Formless and Share paid out 60% of passive income directly to contributors and split community holders. In terms of building their community, 35 new emails were collected, forging deeper connections between creators and their consumers. After all of this, the potential for future growth from these efforts increases exponentially, expanding their community revenue share beyond music to other digital assets and products.