Do you have any idea what it could mean? Its literal translation into Spanish is: cross device . If you are one of those who still don't know what the topic is about, don't worry, in this post we are going to explain everything about the cross device and the importance it has in your company's strategy.
What does cross device mean?
Nowadays we search for information on the Internet, we connect to networks, we buy online... we do everything through different devices, whether it's a computer, a mobile phone, a tablet. Do you know what I'm getting at? Well, a cross-device marketing strategy is the identification of the different devices that consumers use to access a page with the aim of synchronizing the content they search for from each of them to offer them better experiences.
Businesses have a duty to vietnam whatsapp number provide customers with a seamless, personalized and synchronized experience across any Internet-connected device.
You need to know your users' Internet browsing habits. The average consumer today owns a laptop, a tablet and a smartphone. It's rare for a buyer's decision-making process to take place on just one device and in one place.
Where does this term come from?
It was born from the technological revolution, where smartphones and tablets are triumphing as devices for consulting information, interaction and digital communication.
This cross-device marketing strategy is about adjusting marketing campaigns and promotions to the medium of consultation. This means, for example, that the website visited from the computer will be substantially adapted to the mobile format. The above does not mean the same as responsive format , but rather it is about adapting advertising to the device. Therefore, each advertisement must be adapted to each medium, but with the same content and objective. The latest studies say that purchases completed on a computer began on a mobile phone, the user expects to complete their purchase without having the feeling that they have changed medium.