Email newsletter
Sales automation is closely related to marketing. Emails are traditionally used to send messages with information about promotions and special trade offers. Many customers are pleased when they are addressed by name and their birthday is remembered. Discounts are also very favorably received.
In the absence of a CRM system, a sales department numbers (south korean tv series) employee is engaged in the design of letters and sending of mailings manually. And this takes too much time. A specialized service offers the use of templates for these purposes. In addition, all messages can be sent to recipients at the required time in automatic mode.
Another advantage of integration is the ability to analyze the effectiveness of the mailing by several key parameters: the number of clients who read the letter; the number of those who followed the link to the site and placed (and paid for) an order.
Messengers and SMS mailings
These communication methods are used for prompt communication with clients. For example, you need to send a link to make a payment, inform about the order status and delivery time, etc. All such messages are targeted, since they are compiled using information from client files stored in the CRM system.
Messengers and SMS mailings
Source: shutterstock.com
One of the most common problems of businessmen is the low percentage of repeat sales. That is, the funds spent on lead generation and advertising are not spent very effectively. Timely notification of clients about ongoing promotions, implemented discount and bonus systems allows stimulating users to make new orders.
In addition, automated mailings simplify interaction with customers. The manager sends a link to pay for the application using the data from the customer card, who receives a message in one of the messengers. The buyer can clarify details directly in the dialogue, and a sales employee will provide advice in the same chat.
Targeted advertising
Using CRM system reports, you can segment your target audience and broadcast advertising to the most promising groups of potential clients. The software controls communication channels and will allow you to implement automation of sales on the Internet.
Call tracking and end-to-end analytics services
In the absence of CRM and online telephony integration, the customer service manager has to manually process calls and then record them in a separate report.
It often happens that different employees work with the same client. Therefore, the buyer is forced to repeat questions over and over again. This significantly reduces his loyalty to the brand. If the manager does not have time to pick up the phone, then the potential client will probably leave.
Call tracking is a service that helps control incoming calls from consumers. If this module is synchronized with the CRM system, then the customer service specialist does not need to remember the details: the conversation is recorded and saved in the client card.
There is a reminder function. In addition, call tracking tracks and records the channel from which the lead came. A very convenient option for sorting customer sources by efficiency criteria.
Call tracking and end-to-end analytics services
Source: shutterstock.com
End-to-end analytics is software designed to automate sales of goods (services). The service collects information about leads, orders, closed deals, marketing expenses, etc. This module expands the capabilities of CRM. With its help, you can generate refined reports on advertising payback.
Companies can often attract a lot of traffic, but the problem is that many of the leads do not turn into customers. To increase sales, you need to be responsible when choosing promotion channels and monitor the effectiveness of investments in PR campaigns.
End-to-end analytics allows you to create deep, detailed reports. For example, the marketplace used VKontakte targeting and contextual advertising in Yandex.Direct as channels. When using standard web analytics, you can only track the number of orders.
Let's imagine that we managed to attract 300 leads through a social network, and 50 from Yandex.Direct. With the help of end-to-end analytics, we can record the number of applications, the number of completed transactions, and even estimate the profit made.
In fact, there were fewer purchases made from VK (32) than from Yandex.Direct (41), despite the fact that there were more orders. It should be remembered that the number of applications is not equal to the number of completed transactions.