Versatility During the creation process, we advise you not to neglect checking the logo for versatility, because it should perform well in different situations and conditions. The following parameters are subject to verification: size – both in the minimum and maximum versions, the logo must be adequately perceived by consumers; background – we recommend checking how the logo will look on different colored substrates (on a light and dark background); simplified version - check if there is any distortion of the logo image, for example for a mobile application; black and white format – almost every logo is printed on forms using a regular office printer, i.
e. instead of color, you will get a black and white image. We recommend checking how your logo will look in this format. Creating an organization's logo is an important attribute of brand identity, so it is necessary to immediately approach the implementation of this task with full responsibility, using clear criteria for the quality and functionality of the trademark.
Did you like the artiOver the last few years, we have felt ourselves plunging headlong into uncertainty. The situation and rules are changing so rapidly that it is simply impossible to predict our own future. Not to mention plans for the long-term development of our business or, even more so, the launch of a newly created brand or the opening of a new business.
We have been taught that hard times should just be waited out. But it is not so! New times require new solutions. Inaction and ignoring the current situation is the most unwise thing you can do for your business right now. The best time to invest in your business Look around. In the retail sector, major players have vacated their niches and left the market.
You can see for yourself that your competitors' shelves have changed. They are now stocked with other products from new brands. The same thing is happening online. Many online stores and giant sites are noticing a reduction in conversion. Search engines are gradually removing them from the search results, which means that long-awaited places are taiwan email list being freed up for regional producers.
Branding is now the only way to get a coveted place in the hearts of consumers. The one who masters this direction as quickly as possible today will get a profitable niche. Let us become your ally in creating a successful brand. Write to us to find out the terms and cost Branding Cases Write to us Where to direct budgets now? Of course, companies cannot allocate huge budgets for advertising now, as they did in the pre-pandemic period.
But the model of modern targeted investment in business exists, and there are several options for strengthening your marketing. Below, I will describe each of them in detail: what it includes and what it gives to your business. 1. Brand positioning The difference between foreign brands and Russian ones is primarily that they always have a clearly defined positioning to attract the right clients.
But now you have a great opportunity to use this technique. Why does a business need positioning? Marketers have long since figured out that we buy not objects, but our feelings and emotions. Therefore, we need to sell not objects, but emotions. Look at other market participants – your competitors: what do they say about themselves? In marketing language, this is called “key brand messages”.
If everyone sells at a "reasonable price", uses "quality materials" and "exclusive collections", then you should obviously find and choose another niche. Even if you also use quality materials and do not raise the price tag. In general, competition on price is a bad story. You want a profitable business, not just crazy turnover. Let's consider, for example, one of the famous brands of women's home clothes.
We evaluate it according to the following parameters: Positioning : A brand with unique know-how in creating women's underwear, combining innovation and more than a century of production traditions. Values : Women's rights, support for their physical and mental health. Mission : To make fashion eco-friendly. To support women at all stages of life. We carefully study the brand's websit