Errors seem to fall into two categories

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Depending on the site checked, between 2% and 21% of the telephone numbers will fail to connect when dialled as presented. Lost Opportunities It's a simple scenario; you have the customer on your site and they're ready to buy. When they pick up the phone to order, they can't get through on the number you have told them to ring. It's an easy job for a customer to abandon your site and buy from some other.


The first comprise simple typos, where digits a russia email list re accidentally missed out, added, or transposed, or the wrong digit was typed. These are usually local failures at the point of data entry, and are mostly down to poor typing and failure to check what was entered. The other types of error are systematic failures within the organisation, mostly caused by failing to notify the web team of store openings, closures, and moves, and of telephone number changes for operational reasons.




Both types of error need to be addressed and re-checked on a regular basis - even going as far as physically picking up the phone and calling every number in turn if necessary. Directories and Aggregators The above 'mini survey' looked only at retailers own sites. When the net is cast wider to include data held on business directory sites, the situation is far worse. In among the countless outdated directory entries, there are several major companies that are still listing old London 0171 and 0181 numbers that were scrapped in 2000.