Define the direction of your strategy
You already have your goals set and you need to define what the best SMS Marketing strategy will be.
Imagine that you want to use this channel to recover inactive customers. What are you going to do?
Will you be launching any kind of discount?
Will you tell the user that shipping is free?
Are you going to include the feeling of urgency with a highly demanded product?
You need to clearly define what will generate the impact that will lead the user to take action. For example, if you work with appointments, your strategy can be aimed at reducing your patients' absences from your clinic by 60% thanks to an appointment reminder via SMS.
3.- Choose your shipping software
Before designing the content of your message and its appearance, you must determine which platform to send it through. Here is a very useful suggestion for you today:
MDirector is ready to deliver text messages in any country in the world. And at very affordable prices. It is your flagship platform if you want to combine text messages, email marketing, social and display retargeting, consolidating all your data on the MDirector platform to obtain better results.
With MDirector you won't need more than one tool, you have everything you need in one platform. In fact, its main features are:
CRM Multichannel Marketing . The best option to always work with quality databases.
Reporting of bulk SMS shipments.
Personalized SMS .
Rich SMS , messages with links, vital in any SMS Marketing strategy.
4.- Be clear and concise
SMS Marketing Strategy
An SMS cannot afford to be long. In fact, as a general rule, you only have 160 characters to convey what you want. In other words, you must change your mindset and think that you are writing a tweet. Clear, concise, brief and direct. And therefore, leave aside everything that is not necessary to understand what you want to say.
To get straight to the point, reread your message as many times as necessary and make sure that your words provide valuable information. And, of course, that there are no spelling mistakes. These could seriously affect your reputation.
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The ideal thing in this case is that you decide, from the beginning, what incentives you are going to propose and how you are going to include your call to action. As a recommendation, you can use tools such as Keyword Planner or SEMRush to choose keywords that accompany your message. Keep in mind that your SMS Marketing strategy does not need positioning. However, these platforms will help you determine which words users are searching for. And therefore, which topics are of most interest.
5.- Of course, include the link
SMS Marketing LINK strategy
You've got your text and your call to action. You need to get the user to take action. And it's highly unlikely that after reading your SMS they'll go online, find your website and do research until they reach a specific landing page. By then, they'll be bored and won't complete the desired action. And that's if you're lucky enough to get them to put in all that effort.
Users need everything to be made easy for them. The easier and more accessible, philippines phone directory search the better. That's why you need to include a link to complete your SMS Marketing strategy. Only then will you get them to the specific landing page you had proposed.
As a recommendation, it is best to use tools like Bitly so that your links are shorter and have a better presence.
6.- Segment and personalize messages
Personalization of messages
You can carry out this segmentation based on the interests and tastes, lifestyles, sex, age, locations or needs of your users. This way, you will make your communications more effective, since you will be sure that your clients are really interested in that content.
This will also allow you to make decisions about the timing of each send. Keep in mind that depending on the location, the timing is likely to be different, so you can segment users based on their location and make sure you don't send a text at 4am to a customer.
7.-
MEASURE SMS Marketing strategy
It is always necessary to monitor your SMS Marketing strategy to be aware of what works and what doesn't.
To do everything from a single platform, the best option is to rely on MDirector's professional SMS platform. It will help you considerably to bring your SMS ideas to life. And, what's more, you can combine your strategy with other channels.