The "two-wheel drive" strategy of Anta Group and Amer Sports country code philippines mobile Group has achieved remarkable results. In the first half of the year, Amer Sports achieved the best half-year performance since its acquisition in 2019, with overall revenue increasing by 14% year-on-year and profit achieving positive growth. Strong development in various parts of the world, with revenue in Greater China and Asia Pacific recording high growth of 52% and 39% respectively, and direct retail business in North America and Europe growing by more than 20%. The technical clothing brand group led by Arc'teryx and the mountain outdoor brand group led by Salomon achieved revenue growth of 39% and 8% respectively.
The "global open innovation ecological network" built by the group has entered the harvest period, and a number of joint innovation results between schools and enterprises have been successfully transformed into the market.
"Soft Heart Yarn" has become the technological mind of FILA, and its business contribution has reached hundreds of millions. The recognition of technologies such as "Anta Film" and "Nitrogen Technology" has laid a leading mind. The Olympic competition equipment developed by the Group for weightlifting, boxing, gymnastics and other projects has helped Chinese athletes win the Paris Olympic Games with professional performance. In addition, the Group has joined hands with many universities to actively participate in the research and development of major national scientific and technological projects in the field of innovative materials and explore cutting-edge technologies in the industry. As of June 2024, the Group has applied for 4,655 national patents, ranking first among Chinese sporting goods brands.