For example, the adoption of artificial qatar mobile number example intelligence is rapidly gaining momentum: 42% of respondents to a recent survey plan to use AI bots instead of traditional search engines . On the other hand, according to Deloitte, the volume of social commerce will grow to two trillion dollars by 2025 .
Of course, modern marketers must not only follow new trends, but also find solutions to the challenges associated with refusing cookies and protecting users' personal data.
In this article, we will look at the most relevant marketing trends of 2024 and share practical tips on how to use them.
Main ideas:
The ways content is consumed are constantly changing, and this will significantly impact marketing strategies in 2024.
More and more people are turning to chatbots for information, but the accuracy of the answers generated by artificial intelligence raises some doubts.
Recent revelations about Google's search algorithms confirm that SEO practices such as link building and site authority are still critically important.
Email marketing remains one of the most effective tools, as most users prefer this communication format. In addition, it provides marketers with a significant return on investment.
The use of new advertising channels, such as digital television, allows you to reach a wider audience in different media formats.
Marketing Trend #1: Google Data Leak Confirms the Importance of Classic SEO Practices
In May, Rand Fishkin, a renowned SEO expert and founder of SparkToro, gained access to Google’s search API documentation that had been mistakenly posted on the public GitHub platform. Fishkin later shared his findings in a blog post, and Google confirmed the authenticity of the documents.
The leak of information about the website ranking algorithm confirmed much of what SEO experts had long suspected, despite the company's official statements.