1. Identify your target customers
You need to know who your target customers are in order to develop an effective restaurant SEO strategy. If you don't, you risk wasting money by targeting the wrong audience.
Your target audience represents your ideal customers who are likely to visit and enjoy your offerings. They can be families, students, business people, or tourists, depending on your location and type of food.
Find your target audience with Semrush's One2Target .
Enter a competitor's domain (or up to five), choose a location, and click " Analyze ."
One2Target tool within the "Competitors" field and an arrow pointing to the "Analyze" button.
You will get detailed information about the demographics of your target customers. Click on the " Socioeconomics " tab to get more data.
The "Demographics" tab of the mobile phone saudi arabia mobile number directory One2Target tool, with an arrow pointing to the "Socioeconomics" tab.
Here you will see information about household size and income level, along with employment status and educational level.
"Socioeconomics" tab of the One2Target tool showing data on "Households", "Employment status" and "Educational level".
Use this data to understand who you can potentially reach and how. And adapt your SEO strategy accordingly.
If you're trying to compete with Olive Garden, you might want to focus primarily on:
Men and women aged 25-44
Families of three to four people
People with low or medium income levels
Full-time employees
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ADS illustration
2. Target the right keywords