If you want to run great email marketing campaigns, you need to make sure your efforts are effective and reaching the right email address. That's why you need to test emails. But on the other hand, how do you go about it? There are many tools on the market to help you conduct email testing, but we've rounded up 12 platforms you should pay attention to. Let's check them out. The Essentials of Email Testing Tools But first, let's talk a little background to make sure we're on the same page.
Email testing tools are software applications or online services that help businesses and individuals test and improve the quality of email. optimize their email campaigns . With these applications, you can ensure that check this phone number philippines your email marketing campaigns are getting the right metrics, including open rates, conversion rates, bounce rates, and more. In the long run, they help you achieve your business goals.
Email testing apps offer a variety of features that allow users to check different aspects of their email campaigns, such as: email deliverability , email verification, API validation for email, toxicity control, spam score, etc. Here are some of the common features of email testing tools: Email deliverability testing They help identify and resolve issues that may prevent emails from reaching their subscribers' inboxes. Testing may include DELIVERY alerts, advanced filtering, domain authentication, and blacklist checking.
Spam tests They check all content using various spam filters to ensure that the email does not contain any suspicious links or other elements. Email rendering tests They allow users to preview how their emails will look on different devices. This helps ensure that the email is presented well and works properly on all screen sizes. Toxicity tests They determine if your email list contains toxic email addresses . By doing so, you can protect your email deliverability and, therefore, your sender score.