What is sensory marketing?
Sensory marketing can be defined as all the emotional and behavioral actions that are favorable to the purchase of a product or service.
Thus, sensory marketing generates an emotion and a positive experience associated with the brand.
As you know perfectly well, the human being has 5 senses:
Sight: allows us to visually assimilate everything around us.
Hearing: Sounds reach us through our ears.
Smell: detects odors.
Taste: Capture the flavor and texture of food
Touch: allows us to come into contact with external objects through the skin and body.
The five known senses owe their definition to the Greek philosopher Aristotle.
Simply put, Aristotle defines sense as the ability to detect information about our world.
Companies quickly understood that basing their sales on the five human senses could be a key to success and this gave rise to what we now know as sensory marketing .
This type of marketing engages the consumer in a positive approach and establishes a connection with the brand through a unique sensory experience.
It focuses on the user's experience: their past, their emotions, their e philippines phone code xperiences or their imagination, for example.
There are many examples of marketing based on the five senses:
The smell that comes from a perfume or cosmetics store (Lush, for example).
The color of a shoe brand, like Louboutin for example.
An advertising message with a special font.
When we talk about sensory marketing and the five senses, we often tend to think of physical examples.
The incredible thing is that Aristotle defined these 5 senses more than 2,000 years ago and we still talk about them today.
However, as you already know, today's digital world did not exist at that time.
Are these 5 senses still relevant and can they be applied to the digital world we live in?
Spoiler alert, the answer is yes and no.
Since the digital world has significantly changed our purchasing habits, communication habits and our way of life over the past 20 years , it is clear that brands have had to adapt to all these changes.
In other words, we ask ourselves the following question: how can a user use the five senses to promote their services online?
As we will see, there are many ways to apply sensory marketing to the digital world.
In this post we will try to highlight everything you need to know about the topic so that everything is clear to you.