STRATEGY
Strategy is the compass in your hand that will take you to the list of phone numbers philippines goal you want to reach. You can answer all the questions asked for your long-term goals according to the strategy you plan. You cannot reach all your goals with a single campaign in digital marketing. It may not be possible to both gain awareness and make sales with the same campaign. Your campaign should have a purpose and a discourse. For this reason, you will need a strategy so that all the decisions you make on your digital marketing channels serve the same goal. The first step of your digital strategy is to know your brand's main strategy well. The strategy you plan should not be too different from your brand strategy. For a brand with a sales target, sales via e-commerce site will be important; for a brand that provides content such as newspapers and magazines, the number of content consumed in the digital environment will be important. When creating your Digital Marketing strategy ;
1. You should analyze the current status of your brand in detail. After this detailed analysis, you can create your strategy by determining a marketing goal and planning the steps to be taken to reach that goal.
2. The strategy you plan should cover every marketing channel of your brand.
3. Your focus is not on the product or service you offer; Remember, it must be your users' needs.
You can create your strategy in 5 steps.
1. Analysis
2. Planning
3. Access
4. Conversion
5. Interaction
Analysis
During the analysis process, you need to bring together all the information you have and give it meaning. Examining the strengths and weaknesses of your business and defining them objectively will form the basis of the decisions you will make. In addition, following the competition and market trends in your sector is very important in terms of quickly noticing the opportunities that will arise and taking action.