Use path exploration to understand how micro-converting users become macro-converters.
Create audiences for GA4 or Google Ads based on micro-conversions.
RLSA can be applied after observation and analysis.
Quick-win 2. Distinguish between primary and secondary conversions
Distinguishing between primary and email contact lists uk secondary conversions in Google Ads is important. Many micro conversions are set as primary, but that affects optimization algorithms. Optimize for the desired macro conversion. Set one ultimate macro conversion, such as purchase or lead form. Adjust settings under Conversions in Google Ads.
Curious about the other quick wins? You can read them in Nick's entire article . On to more effective campaigns!
So, hopefully you are completely up-to-date on what has happened or is yet to happen in the world of online marketing. What is your favorite development? Share it in the comments, I am curious!
Not finished reading yet and do you also want to delve into other topics this summer? Or discover which apps, podcasts and books you can best download/listen/read this summer? You can find our other summerreads here .