It’s time to focus on keyword and intent optimization, since your website gets a lot of traffic and likely has a respectable domain authority. That is, instead of writing content around keywords, consider why your visitors search for particular terms: what they’re searching for or their purpose in doing so.
While satisfying user intent is a crucial component of SEO, it is often overlooked in the race to saudi arabia whatsapp the top of popular keywords. As a result of the value your content provides, you may be able to convert more prospects into leads and customers by using intent optimization.
Conducting a content audit on your website is the first step you can take to match your content with user intent. Look at your existing pages to see if they respond to searches and rank for reliable answers. Additionally, you should include relevant calls to action (CTAs) to increase conversion rates.
✓ Make sure your future posts are optimized for intent
You can focus on the intent of your approach by producing content for users at various stages of the funnel. Determine and understand the challenges customers experience at different points in the buying process, then provide content that addresses those problems and answers their search.
To acquire top-of-the-funnel leads, for example, produce educational “how-to” articles rather than aiming for a sale—they’ll help you educate them, demonstrate your expertise, and foster a relationship. Even better, you can include CTAs asking viewers to subscribe to your email list so you can continue educating them with useful information. Meanwhile, comparison articles or case studies can help you convert your mid- or bottom-of-the-funnel leads. In other words, you address an important problem that people who are in the “consideration” stage may have, which can increase conversions.
✓ Increase your focus on content that converts
It is recommended that you use your own posts and pages to gain the most insight into what your audience finds valuable and what motivates them to convert.
Setting up your conversion goals in Google Analytics is the first step in this process. You can choose to base them on a user's activity, such as whether they fill out a form or download a PDF, the time they spend on a page, the number of pages they visit, or another event.
Track which pages (or your “doorway” pages) get the most clicks and which ones generate the most leads for you after you’ve set your goals. It will tell you what information (and type of information) your audience is looking for, what sparks their interests, and what can solve their problems. This will be a rich mine of knowledge.
As well as reviewing your own content, it’s always a good idea to see what your rivals are doing. With the Serpstat Competitor Analysis Tool, you can evaluate your website’s performance against your rivals, identify any gaps and develop new content ideas.
✓ Link your blogs to relevant product and service pages
Did you know that if you don't link your product and service pages to relevant blog posts on your website, you could be missing out on potential customers and sales? So, let's say a certain blog post is getting traffic from a certain search term. In that case, you'll help users understand how to address that problem while guiding them to your product/service as a possible answer.
In addition to links, you can also use eye-catching and visible CTA buttons sparingly to direct viewers to your product or service sites. This will be particularly helpful in attracting and converting website users who are just skimming your content. Article CTAs should, again, be relevant to the article. Consider using a CTA like
✓ Improve landing page conversion rates
Your website traffic may not be converting due to a poor landing page, either for your lead magnet or your main offer. Check your landing page performance, user click-through rates, and bounce rates using analytics and tools like heatmaps and scroll maps.
Here are some landing page best practices that you can adjust based on the data you collect:
Try to improve the conversion rates of your website's landing pages.
Your website traffic may not be converting due to a poor landing page, either for your lead magnet or your main offer.
Check your landing page performance, user click-through rates, and bounce rates using analytics and tools like heatmaps and scroll maps.
Here are some landing page best practices that you can adjust based on the data you collect:
Choose colors that stand out from the rest of the landing page to make your headline and CTA stand out.
To increase trust, provide persuasive graphics and social proof.
Try out different form sizes to determine which best suits your needs.
Additionally, if the goal of your landing page is to persuade visitors to download a free digital asset or sign up for your email list, for example, you can keep the form simple by asking for only their name and email address. But, if you want to qualify leads for your product or service, a longer form that asks for more information can be helpful. Most importantly, continue A/B testing your landing page to determine which tweak produces the best results.