Research shows that men tend to avoid pink (Koller, 2008). This pink bias ensures that pink products are only successful with men if they are consumed in private. That could work, because the angry white men who visit GeenStijl probably do so from their shady offices, away from the public. In public, men worry that others will draw conclusions about their sexual orientation from this (Mileti et al., 2022).
You would think that GeenStijl has been uk phone number ahead of the entire gender movement. Because GeenStijl has chosen a pink logo. However, it does not leave a great impression: only 1% of the associations by respondents are related to the pink crown. That may be because the vast majority of GeenStijl visitors are men. Although the angry men on the forum have not been chased away.
The pink logo doesn't really fit GeenStijl and doesn't do anything for them. Maybe it even works to their disadvantage and reminds people of Dumpert (the green crown). And they do find Dumpert funny, because of the videos. Only when they realize that it's not Dumpert, the mood changes.
Target audience
That GeenStijl is right-wing and against the established order, they do not hide. The non-politically correct, provocative and humorous way of journalism used to attract many people, even left-wing people.
With their provocative way of doing journalism, GeenStijl made people think, and this was much appreciated by the platform. The GeenStijl poll just before the Provincial States elections shows what kind of opinions the average GeenStijl visitor has. The majority indicated to vote for the PVV, BBB or JA21, do we need to say more ?