That means SmartBid automatically increased bids for high-value saudi arabia business email list impressions while lowering bids on impressions deemed less likely to convert. With SmartBid, your bid is always the lowest required to win the impression.
What are the benefits of SmartBid?
Beyond eliminating the tedious guesswork of manually optimizing bids, SmartBid offers five main benefits, all of which work in unison to maximize campaign performance and scale automatically.
1. Leverage Taboola’s historical data: In addition to your campaigns’ historical data, SmartBid’s deep learning algorithm evaluates all the historical information of campaigns that are similar to yours, including publisher data, platform, time of day, user data, and context to determine a CPC bid based on the probability of conversion.
2. Scale with confidence: SmartBid expands your campaign’s reach by running optimized bids across Taboola’s entire publisher network, which consists of over 20,000 sites.
rns which publishers and audiences will produce the most conversions for your objective, continuously and automatically adjusting bids to prioritize conversion rates.
4. Optimization you can count on: SmartBid validates the likelihood of conversion by running back-end A/B testing, only adjusting baseline bids if they will outperform fixed bids.
5. Efficient bidding every time: SmartBid automatically lowers winning CPC bids to align with each auction’s second highest bid, ensuring the market rate for that impression.
SmartBid in Action: How 9 Real Companies Drive Results
Now let’s see how a range of companies have leveraged SmartBid to help them exceed their marketing KPIs.
Look After My Bills
Auto-switching service Look After My Bills relied on SmartBid to distribute advertorial content and reach more relevant consumers across a broader range of publisher sites. The brand was able to maximize their conversions and gain 10,000 new memberships in just nine months.
Read the Case Study
Akbank