This is a temporary strategic alliance between two or more companies. Its objective is to achieve a goal that would be very difficult to achieve individually. It is a joint project that arises from the need to share strengths in order to be more competitive.
To do this, these companies or businesses share resources, knowledge, technologies, infrastructure, but also risks as well as benefits. Generally, the companies that sign this type of commercial collaboration belong to the same market and carry out complementary activities.
There are three types of Joint Venture alliance:
Contractual or Non-equity : allows the establishment of interests without any type of legal category, so a new company is not created.
Corporate or Equity : involves the creation of a joint company supervised by both parties, but with its own legal personality. In this case, its duration is usually longer in time.
Co-branding: This is another type of temporary strategic telephoner au danemark alliance in which two companies or brands join forces to offer a unique product or service for a specific period of time. In this way, both businesses can improve their profitability as well as their market positioning thanks to the combined brand power.
Affiliation or reselling
A reseller is a reseller. That is, a company that resells the products of another company. It consists of a type of business in which the products and/or services offered are not produced, but the selling company acts as a simple intermediary between the manufacturer (wholesaler) and the final consumer.
An affiliate, on the other hand, is a partner company whose mission is to advertise another company. These companies usually take a commission for each sale or conversion made through said advertising.
Consortia
Consortia are a group of SMEs that wish to carry out a joint commercial strategy that allows them to obtain greater benefits than they would achieve individually.
Although this is a group of companies, each one of them maintains its own identity and respects the integrity of the others, in order to work as one, but without the need for a merger between them.
Consortia serve to reduce costs and expenses, obtain better financing opportunities, as well as facilitate participation in the awarding of projects and contracts.