Now it's the turn of social media. Each one is different, but we're going to focus on Instagram since it has a couple of pretty useful features for local businesses.
On Instagram, you can search by location, or even by business on the map. Simply do a search, and use the location tab to locate a specific part of your city.
Knowing this, try searching in areas you want to attack.
There you will see posts that have been tagged in that place. So, you know, interact and make yourself known.
Depending on whether your business is focused on individuals or businesses, you can employ several strategies:
If you sell to individuals, you can try giving out Likes on other thai phone number people's posts. You can also distinguish between men and women here, if your business focuses more on one gender or the other. You can also follow to let people know you're there.
If, on the other hand, you work with companies, try to find business profiles. Take the opportunity to leave a comment along the way, as this will make your efforts more noticeable. And of course, you can also follow them.
Paid advertising to attract customers to my business
Another way to attract local customers is by doing paid advertising. While this involves paying, if you segment your ads so that they only reach people in a specific location, then you will have an easier time being profitable.
You see, the cost of Google Ads is based on two things: the volume of searches, and the competition to place ads on those searches. In other words, supply and demand.
The great advantage of local searches is that they are very specific. For example, if you sell shoes in general, you will be competing against giants like Amazon.
To get customers you should place ads for searches like cheap shoes . Needless to say, these searches are very expensive.
But if you are interested in finding customers who visit your store, then you can try to make more precise advertising: cheap shoes in Alicante.
This type of search greatly reduces your competitors, since you will logically only be facing other companies in your same city.
Remember, segmenting your customers is important.