Sengoliloeng sena se hlakisa pherekano mme se bonts'a hore papatso ea omnichannel e ka fihlelleha ke motho e mong le e mong. Ho feta moo: hoa hlokahala ho atleha lefatšeng la phetoho ea dijithale, ho tlisa chelete le theknoloji k'hamphaning ea hau.
Batho ba bangata ba tšosoa ke khopolo ea "papatso ea omnichannel", kaha e bonahala e rarahane haholo bakeng sa lik'hamphani tse nyenyane le tse mahareng. Ba bang ba ntse ba ferekanya "omnichannel" le papatso ea li-multichannel.
Pele ho tsohle, re hloka ho hlakisa pherekano ena: papatso ea Lethathamo le Nepahetseng la Linomoro Tsa Mohala omnichannel ha se papatso ea li-multichannel !
Le hoja ho omnichannel ho tsepamisitsoe maikutlo ka ho feletseng ho phihlelo ea bareki, papatso ea li-multichannel e lebisitsoe feela mecheng ea puisano; e o lumella ho fihlella bareki (le ka tsela e fapaneng) le likanale tse fapaneng tse fapaneng, empa ha e batle ho theha boiphihlelo ba bareki. Maano a Omnichannel a batla boiphihlelo bo felletseng le bo khotsofatsang ba bareki ho liteishene tsohle tseo ka tsona ba ka fihlelang lits'ebeletso, lihlahisoa le lihlahisoa tsa hau.
Ha e le hantle, papatso ea omnichannel e sebelisa mekhoa e mengata ea ho bapatsa ho etsa hore moreki oa hau a be le boiphihlelo ba ho reka ntle le mathata. Hore na ba shebile lebenkele la hau lilaptop, mohala kapa lisebelisoa tse ling tsa thekeng, kapa ba etela lebenkele la 'mele, boiphihlelo bo lokela ho tšoana. Ba lokela ho ikutloa ka tsela e tšoanang, ba bone mofuta o le mong, 'me ba tsebe ho qhomela ntle le moroallo ho tloha mocha o mong ho ea ho o mong.
Omnichannel bakeng sa likhoebo tse nyane le tse mahareng
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babyrazia115
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