Retargeting is based on user recognition, not just the last product viewed. This means that the marketing automation platform knows who it is targeting and offers a content experience that is aligned with the person’s overall story. Today’s marketing can study a personalized customer experience across channels, for example by setting discounts or reward logic based on previous purchases, on a complete navigation: in two words, on the segment to which they belong.
4. Think and act in real time
Marketing automation will autonomously take care of letting users enter or exit a list of mobile phone numbers certain segment and therefore a certain audience. This is an action that can be managed strategically and in real time, avoiding annoying overlap situations (for example, as soon as the user has converted or for some reason has changed status or segment)
5. Predictive marketing
Personalization can be pushed in such a way that it anticipates user desires . Working with marketing automation segments means using the information to deliver content that rewards conversion because it already has good data on similar users.
What Marketing Will Never Do Again
Synchronizing data manually: in 2017 it’s a no-go! Today, thanks to integrations and APIs , every marketer can avoid tiring (and unnecessary) manual work to focus on more interesting and useful activities. Provided they have a suitable analysis and segmentation tool: this is marketing automation .
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