To face this new scenario, it is therefore necessary for our sellers to be more prepared than ever.
However, we know how the costs of training a direct sales network are a very important item – but often with a return that is difficult to measure – in the income statement of a distribution company. The high turnover rate also makes this expense more and more a cost and less and less an investment.
However, if we are serious about adopting a comprehensive omnichannel strategy, it azerbaijan cell phone number list is impossible to imagine that one of the fundamental links in the chain remains weak.
What to do then? Is there a solution?
New technologies
Today, there are solutions that can provide concrete support to sellers, allowing them to recognize customers and have clear support to be able to offer them the products and services that are most likely to interest them .
Using a tablet or any electronic medium, it is possible to allow the seller to:
Recognize the customer in front of you. For example, distinguish whether they are a VIP customer, a one-time customer, or a customer who has only placed one order.
Find out if you have browsed our website and which products interested you the most
Find out if you have added products to your cart on our e-commerce site
Find out if you have active promotions or your loyalty card level
Which of the canvases active at that time are most likely to interest them?
All of this is now possible thanks to advanced omnichannel marketing automation platforms.
Thanks to artificial intelligence, in fact, the seller will be directly directed towards the best strategy, providing concrete and proactive information support to try to give the best service to his customer.