Conclusion: Psychology and marketing checklist

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Coca-Cola advert
You can apply this methodology to your checkout page or to your landing pages to elicit desired feelings from your visitors.

Operant Conditioning: This involves using consequences to modify behavior. Desired behaviors are strengthened by reinforcement, while undesired behaviors are weakened by punishment or the removal of reinforcement. The ultimate aim is to increase the likelihood of target behaviors occurring in the future.

For example, loyalty programs use operant con cell phone plans in the us ditioning principles by delivering reinforcement (the reinforcer) in the form of points or rewards (positive reinforcement) contingent upon the desired behavior of making a purchase (the target behavior).

The accumulation of points, which can be redeemed for discounts or free products, acts as a positive reinforcer, increasing the likelihood that customers will repeat their purchasing behavior in the future. If a customer, on the other hand, does not make a purchase or doesn’t manage to do it within the right time frame, they do not receive any points or rewards (absence of reinforcement).