Visual content is easy to understand and generates high engagement potential.
The maxim “ a picture is worth a thousand words ” is practically a mantra in Digital Marketing . That’s why visual content has become increasingly important. Especially in an era in which we are bombarded with stimuli and information every day.
Using different visual formats, such as photos, videos or infographics, is a powerful way to convey your message more clearly . In addition, it will have a much greater impact on your persona 's screen .
Doubtful? Well, according to studies, posts with canada phone number format images generate 2.3 times more engagement on Facebook. On Twitter , visual resources are replicated 150% more often.
But are you giving due attention to your brand's visual content?
The importance of visual content
If the data above still hasn't convinced you, know that visual content goes far beyond improving communication effectiveness and communication engagement.
This resource is also a fundamental piece to reinforce the brand's visual identity and branding . And, believe me, your company NEEDS good branding , regardless of its size or segment of activity.
It is because of branding and good visual communication that everyone recognizes the Apple apple, for example. These strategies are also largely responsible for making a brand younger, more reliable or more technological.
The colors, fonts, logos and images you use in all of your company's communications tell a story to potential customers. And if you can't maintain consistency in this identity, you'll have a hard time creating connections or establishing a distinctive positioning in the market.
Beyond the images
When we talk about visual content for Digital Marketing, photos and videos are the first formats that come to mind. However, visual marketing is not limited to this.
Phrases, infographics, graphs, checklists, gifs, screenshots are some examples of visual resources that can be explored.
To give you an idea, publications with infographics usually have 12% more traffic , according to studies .
Visual content helps you communicate complex concepts in a simpler and more attractive way. In addition, it is almost like a “breather” so that our brain can pay attention to the same thing for longer.
Take care of your company's visual identity
We know that most brands already recognize the power of visual content, especially on social media and in Digital Marketing.