Product updates and new releases

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The win-back email strategy of sending information about product updates and new releases is an effective way to re-engage dormant or inactive customers by informing them about recent developments in your product or service offerings.

These emails are intended to capture the attention of previous customers who may have lost interest or stopped engaging with your brand.

For these types of emails, be sure to use a last name indonesia compelling, attention-grabbing subject line . Clearly highlight any new features, enhancements, or improvements you've made to your product or service in the body of the email.

Focus on how these updates address pain points or add value to the customer experience and incorporate images, videos, or GIFs to effectively showcase new features or product updates.

Here is a sample from Grammarly.

Grammarly Product Update Example
Brand surveys and questionnaires
This email is a type of reactivation strategy aimed at understanding the reasons behind customer inactivity and collecting feedback to improve the overall customer experience.

This type of email involves sending a survey or questionnaire to inactive or dormant customers, asking them for opinions and insights about the brand, products, services or any other relevant aspect.

Survey data provides valuable insights into customer preferences, pain points, and expectations. You can understand what drives their purchasing decisions, what they like or dislike about your products or services, and what improvements they would like to see.

It also helps you identify areas for improvement in your products or services. You can use the data to make necessary adjustments, add new features, or refine existing offerings based on customer feedback.