The second is to collect information about measures that can be utilized within your company, in order to see if there is any material that can be utilized in the content of the measures to be considered after deciding on a strategy.
How to pick up competitors
The first is to pick up a competitor.
One way to pick out competitors is to search for words related to your company's services. Specifically, for example, if you are a company that sells heavy machinery, you can search for the keyword "heavy machinery sales."
If you are a company that provides services such as repairing parts, you can search for words such as "parts repair company" to pick out target companies. Another method is to search by industry and place name to pick out competitors in the area.
Second, look at your competitors' marketing activities.
We visit competitors' website pages to find out whether netherland email list they have service introduction or offer materials and what kind of blogs they have posted.
The collected information is compiled into a list in an Excel or spreadsheet format.
Examples of items to be summarized
it easier to discuss with your boss and each member.
It is important to discuss with your boss and team members what measures are trending, what measures your competitors are taking, and whether there are any points that can be applied to your company.
Persona creation
What is a persona?
Persona Examples
A persona is a portrait of an ideal customer that includes all elements that emerge from their personal background, such as information such as gender and age, where they gather information, what kind of work they do, and what challenges they face.