Artificial Intelligence in the Marketing Process

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nusaiba126
Posts: 188
Joined: Sat Dec 21, 2024 7:42 am

Artificial Intelligence in the Marketing Process

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Personalized content and recommendations. Marketing professionals often use AI to create personalized and targeted content and attract and nurture leads through various marketing channels.
Predictive analytics. This one is about analyzing historical data to predict future trends and make strategic decisions in the marketing domain.
Customer segmentation. Highly important for successful marketing initiatives, customer segmentation fueled by AI aims to categorize and reach specific customer segments with tailored messaging and promotions.
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