Lack of corporate knowledge base.

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First, let's figure out what it is. A knowledge base is a collection of experience, examples, descriptions of goods or services that a company sells. If you simply collect books by different authors on similar topics, then this can rather be attributed to the concept of a library.

We recommend forming a corporate knowledge base not only on text media, but also from audio and video formats, structuring it in an order convenient for daily use. Unfortunately, such saudi arabia mobile numbers a source of knowledge is often absent even in large companies. This affects the quality of the knowledge received, because in a company that does not have a base, sales will receive unsystematized information from various sources.

Keep in mind that the knowledge base consists of the main extracts. For example, at a jewelry conference in St. Petersburg, managers said that they regularly recommend books to their salespeople for study and use in their work. This approach is not entirely correct. The company should form its base based on the practical experience of the company. To collect it, record all the successful moments of your salespeople.

If your sales manager skillfully builds a dialogue with the client, easily responds to his requests and demands, conduct a video interview with him. Prepare questions in advance and pass them on to the employee so that he thinks about the answers. As a result, you will get a kind of video lesson for other team members with answers to the questions "how to properly establish contact with the client?", "what to answer in certain situations?" etc.

The error of the lack of a corporate knowledge base can be solved by systematizing the experience of ordinary employees and management. Analyze situations, conduct interviews, process responses in a format that is easy to use. This way, working instructions will gradually appear that will be useful in work, increase the competence of sellers and interrupt the series of failure to fulfill the sales plan in the company, thereby increasing income.


Impracticality.

One of the reasons why employees do not want to learn is due to bad experiences and the stereotype that it is useless. It is important that the theoretical part of the training is really interesting, relevant, and the practical part develops skills. In this case, you will be able to eliminate one of the reasons for not fulfilling the sales plan. An important aspect of training is also the correct choice of the person who will be responsible for this activity. We advise you to appoint an employee who worked with clients to this position: going out to the hall, consulting, answering calls, etc. If you appoint another person to this position, then he may not become in the eyes of the employees that important person to whom they will really want to listen or use the training materials recommended to them.