Understanding the differences between Fantasy Sports and iGaming is just the first step. It’s important to use the right advertising methods suited to the audience’s unique behaviors and preferences for effective marketing.
Effective marketing formats for iGaming
Popunder ads are highly effective for iGaming due to their broad reach and user retargeting capabilities. This format allows advertisers to capture user attention without being intrusive, ensuring a wide reach over a long-term campaign.
The goal is to attract users back to an iGaming site or app over time, making Popunder ads an ideal choice for sustained engagement.
Effective Marketing Formats for Fantasy Sports
Push notifications are recommended for Fantasy Sports because they deliver high engagement and prompt immediate conversions.
This format is particularly effective as it targets users already banking database interested in fantasy sports and prompts them to take quick action.
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Platform Updates
Big Push guide
Popunder ads can also be effective when sourced from highly converting traffic types such as social traffic or direct click traffic. Social traffic, a new type offered by PropellerAds, boasts high conversion rates, making it a valuable asset for Fantasy Sports marketing.