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Influencer Marketing Trends 2024
1. The growing role of nano- and mobile phone number in cambodia micro-influencers
Brands are increasingly choosing to collaborate with small but influential creators. Reasons:

Highest audience engagement;
best conversion;
lower cost of contact;
the ability to target specific niches.
2. Emphasis on authenticity
The audience is tired of overly polished content. Trending:

honest reviews with real experience of use
behind-the-scenes content;
live communication with the audience;
long-term collaborations instead of one-off advertising posts.
3. Video content is king
Short video formats dominate across all platforms:

Instagram Reels;
YouTube Shorts;
TikTok;
live broadcasts.


To sum it up
Influencers, as a channel of communication with the audience, work well and bring high-quality results in the form of loyal customers. But you need to take a serious approach to selecting a blogger specifically for your brand. You should look not only at the number of followers on the blog, but also at the quality of the audience: whether it is solvent, are these “live” people who respond to the content, etc.