zvekutengesa uye zvekutengesa ruzivo rwakakosha kuti uvabatsire kuvhara chibvumirano.

[DonalCerry]

Nehurombo, vatengesi vazhinji vanoita senge vasingazive kuti nzira dzemafomu hadzina kunyatso saizi-inokodzera-ese. Makambani asingaverengeki anoita chikanganiso chekushandira iyo chaiyo fomu nguva nenguva, pane zvidimbu zvemukati mukati mefunnel. Uku kukanganisa kwakakomba kunogona kukanganisa yakolead generationkuedza.

Kushandisa HubSpot's akanakisa maitiro ichaisa timu yako kune Telegraph Data inbound lead chizvarwa kubudirira . Mafomu ako anofanirwa kutarisisa iwo ruzivo uye kukosha kwezvavanosanganisirwa zvemukati zvinopihwa uye chinzvimbo chavo murwendo rwemutengi. Kugadzira mafomu ako ane kukosha kwemukati uye mutengi nhanho mupfungwa kunosimudzira inotungamira chizvarwa uye kubatsira kugadzirisa nzira yako yekushambadzira nekutengesa zvikwata zvinobatana neiyi mitsva inotungamira.

Kuti utange kugadzira fomu rekuita, unofanirwa kuve nechokwadi chekuti une kunzwisisa kwakazara kweiyo inboundrwendo rwemutengipamwe chete nekutengesa funnel. Aya mamodheru maviri anoshanda akabatana kubatsira batanidza kuedza kwezvikwata zvako zvekutengesa nekutengesa.

Inbound Mutengi Rwendo
Matanho e B2B rwendo rwemutengi inogona kukamurwa kuita zvikamu zvitatu: kuziva, kufunga uye kusarudza. Chikamu chimwe nechimwe cherwendo rwemutengi chinopindirana nezvikamu zviviri zvefaneli yekutengesa.

Vatengi vari munhanho yekuziva vari pamusoro pefunnel sevashanyi kana kutungamira. Mune ino nhanho, mutengi ari kuona dambudziko ravo uye kutanga kutsvagisa zvingave mhinduro. Iyi nhanho yerwendo rwemutengi inonyanya kudzidza uye tsvakurudzo-yakavakirwa.

Vatengi vari muchikamu chekufungisisa vanoonekwa sevari pakati pefunnel. Mune ino nhanho, iyo yekubata inorongedzerwa seKushambadzira Kwakakodzera Lead (MQL) kana Sales Inokodzera Lead (SQL). Panguva ino, mutengi anotanga kuongorora zvinogona kugadzirisa dambudziko ravakatsvaga muchikamu chekuziva.

Pakupedzisira ndiyo nhanho yesarudzo, apo vatengi vanoonekwa semukana kana mutengi. Iyi nhanho yerwendo rwemutengi inoratidza kuti mushandisi asarudza mhinduro yedambudziko ravo, vakagadzirira kutenga uye iko zvino vari kufunga nezveimwe mhando kana mupi.