Digital Marketing Step by Step – Integration

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To obtain the best results in your Digital Marketing actions, the main point to be worked on is the integration not only of your communication, but also of all the tools you will work with.

Domains and Subdomains: First, work with the name of your company and/or product, list what the Company has and check the availability of purchasing a new one if necessary with Registro.Br. Talk to your IT about integrating your domains (which will be the main one and which will be subdomains).

In addition, subdomains also serve as “shortcuts” to sections of your website, maintaining a user - friendly URL throughout the user’s navigation.

It is worth noting that a well-done redirection will have a positive impact on your entire integration strategy.

Forms: It is essential that integration is done on all forms on the website (contact, quote, contact us or any other purpose), as a big mistake for companies is not working on this business opportunity and failing to invest in the relationship so that the sale can occur at another time.

Reports: With Google Analytics installed, it is recommended mobile phone number data updated 2025 to perform at least a daily analysis so that you can identify possible deviations in your metrics and monitor the results of your pages as well as traffic and recommendations from blogs or social media.

Social Media: Choosing the name your company uses on social media also plays a fundamental role in the integration, capture and results of your digital marketing actions. Imagine that your company's name is already being used on Facebook, Twitter, Instagram or any other platform that is relevant to your business.

With integration, it will be easy to identify “strange” events, such as sudden drops or mentions on other sites, which will be noticed quickly and take action almost instantly, correcting errors or responding to user interactions.

It is also worth noting that integration does not happen overnight and that you will need to have your technical team aligned with the results to be obtained with this process.

Glossary:

A friendly URL is one that is easy for all of us and for search engines to understand. You can easily see what the page is about by looking at it. For those who are not familiar with the term, a URL is the same as a website address.

Registro BR is the Information and Coordination Center of Ponto BR, a non-profit civil entity that implements the decisions and projects of the Internet Steering Committee in Brazil since December 2005.