Promotional gifts: How to impress customers

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Promotional gifts are an important part of a company's customer communication. There's a wide range of products that companies can customize. These small gifts can be given to customers at trade fairs, customer visits, or on-site appointments.

To impress customers, gifts must be carefully selected. Various factors influence botim database the choice of a suitable promotional gift. But what exactly should you pay attention to, and how can you impress customers?

Advertising Estugo logo with phone number, white
Promotional gifts are used in many ways
First, the question is: what exactly are promotional gifts and why are they used? There are many types of promotional gifts, ranging from gummy bears and pens to bags, umbrellas, and small drones. The gifts are often personalized and bear the company's colors or logo. Promotional gifts are often distributed at trade fairs to generate interest in the company. Small promotional gifts such as snacks are distributed to the general public as giveaways. The idea behind this is that potential customers will remember the company fondly and interest will be aroused. Small gifts under ten euros are exempt from tax recording requirements.