Editorial links with high authority

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Inbound links from reputable and authoritative websites are the most effective.

For example, an editorial link from The New York Times and a link from a local blogger's website do not carry the same weight.

Paul DeMottWhen evaluating the quality of backlinks, I always start with the site's reputation and audience trust. A good backlink is one that not only improves SEO metrics but also generates relevant referral traffic.

While working with a [health client], we secured a [backlink] from a well-known fusion database [medical journal] with a DR of 75 and over 200,000 monthly organic visitors.

This single link resulted in 1,200 referral visits in the first month and significantly increased the client's keyword rankings for competitive terms.

- Paul DeMott, CTO at Helium SEO

Dofollow links from reputable domains with high domain strength transfer maximum link energy and increase the value of the link profile.

Additionally, a strong profile should have minimal to no links from private blog networks (PBNs) or free-for-all (FFA) sites.

A large number of such low-quality links in your link profile appear "spammy" to search engines. Such backlinks are harmful because they are viewed as attempts to manipulate search engine results.