Choosing influencers

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For example, if your target audience is between 20 and 30 years old, it's recommended to choose an influencer of the same age with whom you can identify. The influencer's views and lifestyle shouldn't differ too much from those of your target audience.

It's also better to choose someone who doesn't have too many followers (over 100,000) nurse database but rather falls into the middle range (several tens of thousands). Top influencers are extremely expensive and sought after, so it will be difficult to secure a collaboration and fit it into your budget anyway.

Obtain cooperation offers
Once suitable influencers have been found, there are two options: either communicating with just one person and committing directly, or talking to several people on an influencer platform and comparing prices. These can vary greatly and are usually set individually by the respective person.

Typically, clients pay a certain amount per post or publication; in some cases, a package price can be agreed upon. It's important that the process is fair for both parties and that all details are discussed in advance. Not everyone is willing to do everything (e.g., filming stories at their kitchen table).