D2C: The key to success for e-commerce

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The number of products sold online continues to rise sharply year after year. Society is changing, and a world without e-commerce is hard to imagine. This often requires even well-known brands to reinvent themselves if they haven't yet embraced D2C, the direct-to-consumer sales model. But what is "direct-to-consumer" all about, and what are its prospects for success?

The term direct-to-consumer
The abbreviation D2C may still be familiar to many as B2C, but the term "direct-to gcash database -consumer" is now used for direct sales to end customers. What characterizes D2C is the fact that the sale of goods and services no longer takes place in brick-and-mortar stores. Instead, companies and brands are focusing on direct sales online, i.e., e-commerce.

Advantages of D2C
Brands have a choice – they can either supply an intermediary or sell their products directly to the end customer. With an intermediary, you can expect that they will naturally want a piece of the pie, which means their own margin will be lower. If you are involved in e-commerce yourself, you can also sell your products through your own online shop. Thanks to the numerous options such as SEO, social media, and the like, you have a whole range of ways to connect with your target audience and draw their attention to your shop. If you lack the necessary specialist knowledge, direct-to-consumer consulting is recommended so that you can fully exploit your potential.