Sales Funnel Stages

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Top of the Funnel (ToFu): Awareness

– Content marketing strategies;
– Use of social networks to increase visibility;
– Online advertising to reach new audiences.

Middle of the Funnel (MoFu): Interest and Consideration

– Production of more turkey mobile database and informative content;
– Webinars and online events to engage leads;
– Targeted marketing emails

Bottom of the funnel (BoFu): decision and conversion

– Exclusive offers and promotions;
– Product/service demonstration;
– Remarketing strategies.

Strategies for each stage of the funnel
1 – Top of the funnel: awareness

Content Marketing:

– Educational blog posts;
– Informative videos;
– Attractive infographics.

Social media:

– Visual and engaging campaigns;
– Active interaction with followers;
– Use of relevant hashtags.

Online advertising:

– Google ads for search;
– Social media ads;
– Collaborations with influencers.

2 – Middle of the funnel: interest and consideration

Detailed content:

– E-books and whitepapers;
– Case studies;
– Product and/or service comparisons.

Live Engagement:

– Webinars and online seminars;
– Q&A sessions;
– Live broadcasts on social media.

Targeted marketing emails:

– Automated sequences;
– Exclusive offers for qualified leads;
– Message personalization.

3 – Bottom of the funnel: decision and conversion

Exclusive offers:

– Special discounts;
– Promotional packages;
– Bonuses for immediate purchases.