A pixel is JavaScript code and consists of two parts: a script part and a noscript part. It is integrated into the website. If people have JavaScript disabled, the noscript part ensures continued tracking.
The Facebook pixel has an individual ID, which allows the collected data to be oman phone number data assigned to a specific advertising account and evaluated.
Facebook Pixel ; Code
© 2024 | Facebook (META) | Display: JavaScript Code
To use the pixel, you need a Facebook advertising account. Until 2017, Facebook offered two different types, which are no longer available. These include the Conversion Tracking Pixel and the Custom Audience Pixel.
Is Facebook Pixel a cookie?
The Facebook Pixel itself isn't a cookie, but it uses cookies to enable its functionality. When a user visits a website and performs an action, such as making a purchase, the code sends this information to Facebook. To correctly assign this information, the code uses cookies.
These cookies are stored on the user's device. They contain specific data, such as a user ID or the pages visited. This allows Facebook to identify the user across different websites and provide detailed information to advertisers and companies to optimize their social media campaigns .
What is a Facebook pixel?
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