Step 11. Check Your On-Page SEO On-page

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Step 11. Check Your On-Page SEO
On-page SEO is everything you do on your page (or blog post) itself to improve its search engine rankings. When you update an old blog post, that’s a great time to make sure you’ve got everything in place to rank well and get a great volume of search traffic.

Some of the basics you should check for are:

Your SEO meta title uses your primary keyword (and perhaps even your secondary keyword(s) if possible).
Your meta description uses your primary keyword (again, include your secondary keywords if you can do so easily and naturally).
You’ve used subheadings to break up your post—and you’ve used your keywords in these where appropriate.
You’ve used alt text to describe your images—this isn’t just important for search engines, it’s also a vital accessibility feature for visually impaired users, as screen readers can read out this text.
For more in-depth guidance on all of these (and more tips too), check out my guide to 10 On-Page SEO Strategies.

Step 12. Adjust Tags and Category if Needed
Your blog post should have a category: this helps with your search engine algeria phone number library , as categories create a structure for your site. It’s also useful for readers who may be interested in finding multiple posts within a category.

While you can assign more than one category to each post, I’d recommend just sticking with one category per post. That way, it’s really clear where your post belongs in the hierarchy of your site.

Tags are different: you can—and should!—have multiple tags per post. Tags can be much more granular than categories, and you may have some tags that are only used a few times across your site.

You can use your primary and secondary keywords as your tags, along with variations on these. If you’ve mentioned specific tools, resources, or people, you might also want to include those as tags.

Step 13. Don’t Change the URL
If you read my advice about on-page SEO, you’ll know that it’s important to have keywords in your URL.

What should you do, then, if your old URL doesn’t contain your primary keyword… or even anything close to it? Should you change the URL to something new that is more keyword-friendly?

No. It’s generally best to simply stick with the original URL (permalink) you set when you first published the post. While WordPress should redirect the old post URL to the new one, it’s better for Google if you just keep the URL you started out with. Trust me, I’ve seen some disastrous results from changing an existing blog post URL.